There's nothing worse than a keynote presentation being delivered with little or no sense of personality. It's hard to stay focused on the content, when the delivery is dry, scripted and lacks any enthusiasm.
That said, no one delivers a keynote with the goal of being boring. No one wants an audience to feel disconnected and bored. So what's the cause of this apathetic style of presenting.
We'll come to that in just a moment.
On the flip side though - We feel drawn in by comedians because the premise of comedy is so entwined with who they are as a character, either as themselves or a stage persona. We are hooked from the moment they walk on stage to the moment they leave. Why? Because they have stage presence, because their characteristics are entertaining to observe as an audience.
For many performers, their stage persona has gone through years of tweaking and refining. Some like to give their stage persona a name - I've known...