Entertainment can be the highlight of any event, but ensuring it enhances rather than detracts from the experience requires careful consideration. Here are five essential do's and don'ts to keep in mind when planning entertainment for your next event: 

Do's:

1. Ensure Quality Sound and Lighting: Invest in a reliable PA system and lighting setup to enhance the performance of your entertainers. Avoid relying solely on in-house systems, especially in hotel venues where the quality is usually terrible. Not only that, but the hotel staff rarely have the technical knowledge to deal with issues or make improvements on the day. 

2. Communicate in Advance: Inform your audience about the entertainment scheduled for the event beforehand. Surprising them with unexpected acts can lead to confusion and diminish the impact of the performance. Transparency builds anticipation and excitement among attendees.

3. Keep It Short and Sweet: While entertainment adds HUGE value to your...